Just like Google, Bing is one of the leading search engines that a large number of people use regularly. This Microsoft search engine comes up with a unique ranking algorithm that websites must know to secure a good ranking. However, when it comes to rank with your website on Bing to reach out to your Microsoft audiences, then you must focus on SEO Optimization. The SEO practices you follow for Google are not at all that relevant to Bing. Thus you have to strengthen your SEO strategy diversely if you want to secure a good ranking on the second beignets search engine in the world. Here are some tips for you.
- Make use of Bing Webmaster tools for URL indexing
you need to use Webmaster Tools which are highly dedicated to improving your ranking on Bing. You need to sign in with your Bing accounts, such as Microsoft login, Hotmail, Outlook, etc., then simply verify your ownership for your website with the XML, sitemap, and a backend.
Just like any other search engine, the algorithm of Bing will handle your content best when you add tags and categories to it, and it will improve your chances for easy discoverability. Working on this can help you to secure a ranking on Bing while at the same time you can improve your brand awareness. Availing superior services from an SEO agency can effectively improve your chance of Bing ranking.
- List your business on Bing
Just like Google My Business, Bing also has its platform like Bing Place. It helps you to deliver full local search results to your user. You need to claim your business on Bing Places. At the same time, you have to create a listing that can improve your ranking performance with local SEO.
One thing you must keep in mind is that Bing rewards this website which adds their location details with a prominent and easily visible display. The algorithms of Bing consider the information from various third-party sources like social media platforms. Thus you need to ensure that you have a dominant presence on Facebook search engines. It will ultimately benefit your Bing ranking.
- Be consistent with your good quality content
Just like any other search engine, Bing is very particular about the quality of your content. To stay leveraged with your SEO presence on Bing, you must keep producing content that has all the proper information and elements in it.
The content that you publish on Bing needs to be highly scalable, trustworthy, and readable. You need to create content that is well-researched and resourceful. There should be plenty of related images that would illustrate your point nicely. SEO Agency in Adelaide helps in this regards.
Bing does not encourage those contents which are having spilled forms into several short blog posts. For Bing, the ideal Blog post length must be within 2100 – 2400 words. There must not be any kind of fluff in the content.
- Make sure of exact keywords in title tags
The use of keywords highly matters to secure a rank on Bing. You need to use exact keywords in your tags like Heading1 and Heading 2. It will help to boost your ranking potential. Bing is more about the exact use of words rather than the context.
You need to use your keywords quite naturally in all your meta descriptions. Hence you need to perform very insightful keyword research that can help your further ranking potential.
- Maintain an impactful online and social media presence
Unlike any other search engine, Bing exclusively values your online social media presence. The social media signals weigh quite heavily by the ranking of its algorithm. Thus you need to maintain a very note-worthy social media presence with your business so that you can rank easily.
At the same time, it needs to be very genuine. Make sure you are not purchasing likes or follows or posting without maintaining a clear brand message.
By ‘social signals’, Bing refers to the social media shares and interactions on popular platforms like Twitter, Facebook, etc. You need to have an effective social media presence to reach out to your audience.
Scaling your presence on Bing is highly beneficial to grow your web visibility in the right direction. However, you need to be very specific about the SEO practices to make sure it goes suitable with Bing if you want to rank optimally.