7 Elements of Communication Process

Communication Process

Elements of Communication Process

Introduction:In communication process information’s transfers from senders to receivers through different channels. Communications create relationship among the parties through which the company make the dealings and also make possible to organizing of business. Every Entrepreneurship have a strong communication process.

In business context all messages which are communicated has typically specific objectives, to motive, to inform, to teach or to inspire .for the successful and effective organizational activities business communication play an important role because through it the one person send and receive right and accurate informational right time.

Meaning of communication: Communication word is derived from latin word communis which meaning common. Communication is the ways through which individuals manually transfer their ideas, values, feelings and actions with more than one people. Communication is the exchange of thoughts; opinions or information’s by speech writing or signs.

Definitions: Communication is the process of exchanging information and understanding from one person to another. The communication process of any organization is a system that consisted of interrelated data, interdependent group of people that working together to achieve the desired goals.

Communication process Elements

Sender encoding environment receiver Decoding

Sender: Sender always starts the communication process by forming the idea, feelings and intentions that will be transferred.sender is a person who encoding and sends the effective message to the relevant receiver through appropriate channels. A sender is a main source for communication process who generate the message for the receiver after appropriate sources from the front. The sender of the message in the communication process makes it successful on the base of two major factors such as communicator attitude. Communicator attitude has a direct impact on the receiver of his message. The communicator should always keep his mood in relax which effectively and directly communicate the message to the receiver. The second major factor that makes communication successful, communicator selection symbols which used by him for communicating of the message.

ENCODING: In the communication process, the sender of the message starts with the encoding process and under this process, he used various types of written words and non-verbal methods such as symbols, signs, body language and body gestures to convert the business through communication process into a meaningful and understandable message. In the encoding process the sender skills, knowledge, ideas, thoughts, background and competencies have a great effect on the communication of the business message to receivers.

MESSAGE: The message is the main content of communication which consists of verbal, non-verbal or symbolic language. In the communication process, some various personal factors of sender and receiver may sometimes distort this element of communication is not obtained. Message in communication process has some effective and some quick result for sender and receiver. Massage is the main body of the communication process. The communication process is considered incomplete without a message. The message of the communication process is written in symbolic form, signs, words, written form and gestures.

RECEIVER: A receiver motivates the sender to share information such as sound, ideas, sensation and emotion etc that may initiate communication. In the communication process receive is a person or group who decoding the messages sent by the sender. The receiver is known as a decoder. He received the message and convert it into meaningful words and also make it understandable for the reader. He has complete skills for decoding of the message. He has accurate communication skills for effective and easy communication of the messages. The receiver has more brilliant verbal and non-verbal skills for decoding of the messages.
For example: Seeing a patient in trouble of breathing here nurse is a receiver wh initiate communication or patient.

DECODING: The receiver received the message and then tries to understand it in the best possible manners through the reader of message easily understand it.in decoding process the receiver under the message in a best and effective way in which the sender wants to communicate to the receivers. The success of the communication process depends on when the receiver exactly receives the message in the same way in which the sender wants to send to the receivers.

FEEDBACK: The feedback is the final step of the communication process which ensured that the receiver has received the message that the sender has sent to him. Its return message sends by the receiver to the sender. Its most important element of communication which show that receiver has received the message and understand. Feedback is the answer to the sender message for complete authentication of the communication process. Sender and receiver have received feedback in form of spoken word, written documents, graphics and Av aids. A successful communication is a two-way process where one person sends a message to another. The ability to effectively communicate at work, home and at any walk of life is considered that the sender and receiver must have a set of best communication skills that a person need.



In the communication process channel is a medium through which a message is sent or received between two people. There are many channels can be used by sender and receiver, seeing, hearing, touching, smelling and tasting. There are many factors which are considered for selection of effective channel, purpose, suitability, types of receiver. The selection of effective communication channels depends on the interpersonal relation and urgency of the message sent.

Types of communication channel:

  • Visual channel: this type of channel included the facial expression, body language and various body parts in which the sender easily communicate to the receivers.
  • Auditory channel: In this channel, the sender used a various form of spoken words, sounds and telephonic conversion…etc
  • Tactile channel: In this channel, the sender sends the touch sensation to the receiver for the effective communication process.
  • Combined channel: In this channel, the communicator used the spoken words for the effective communication process.

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